The Future of Aging and Longevity - Flipbook - Page 27
IN CONV E RSAT I O N
Sustaining Wealth, Health, and
Legacy Across a Longer Life
What does a well-planned, 昀椀nancially
secure longer life look like for your clients?
Russell Bundschuh
President and CEO,
M Financial Group
How much has the life insurance
conversa琀椀on shi昀琀ed toward planning for
a life that runs longer and costs more than
expected?
Over the past decade, the life insurance
conversa琀椀on has broadened from a discussion
centered primarily on mortality risk to one
increasingly addressing longevity risk: the 昀椀nancial,
health, and lifestyle implica琀椀ons of living longer
than expected. Advisors today are helping clients
think more holis琀椀cally about lifespan, healthspan,
and wealthspan, recognizing that a longer life can
create both opportuni琀椀es and planning challenges.
M Financial Group cofounder Peter Mullin was
an early advocate for this perspec琀椀ve, with
his in昀氀uence re昀氀ected in advisors increasingly
factoring longevity considera琀椀ons into planning
discussions. Today, longevity is a meaningful part
of how life insurance solu琀椀ons are posi琀椀oned
and integrated into long-term 昀椀nancial
strategies. Through our nonpro昀椀t, the M Center
of Excellence, we con琀椀nue to advance this
conversa琀椀on by contribu琀椀ng to research and
programming focused on vitality, 昀椀nancial security,
health, and well-being.
We primarily serve high-net-worth individuals,
and our data suggest that our clients tend to live
longer than the general popula琀椀on, with mortality
rates 11 percent lower when compared to industry
benchmarks. This extended lifespan requires
more sophis琀椀cated, long-term planning to sustain
lifestyle needs and support genera琀椀onal objec琀椀ves.
Early, coordinated mul琀椀genera琀椀onal planning is
proving e昀昀ec琀椀ve. People want con昀椀dence they
can sustain 20 to 30 years or more in re琀椀rement
without deple琀椀ng assets due to longevity,
illness, or unforeseen events. With advisor
guidance and data insights, clients are pairing
protec琀椀on with liquidity strategies, incorpora琀椀ng
care considera琀椀ons into wealth transfer and
philanthropic structures, and revisi琀椀ng plans over
琀椀me. This approach supports legacy goals while
addressing the 昀椀nancial reali琀椀es of longer lives.
How is M Financial helping clients confront
long-term care needs?
Long-term care planning remains one of the most
under-addressed risks in the US, especially for
families with extended life expectancies. We help
address this gap through specialized exper琀椀se and
close collabora琀椀on with insurance partners. Our
advisors engage clients early and posi琀椀on long-term
care as a core planning element, using a range of
proprietary and open-market solu琀椀ons, including
hybrid life and long-term care products, annui琀椀es
with impaired risk riders, and strategies aligned
with trusts, estates, and business succession plans.
E昀昀ec琀椀ve long-term care planning can help ensure
that longevity becomes an opportunity to embrace
rather than a risk to manage.
A D ECA D E O F P RO GRE S S , A D ECA D E TO ACT 23
